Friday, July 15, 2011

slow down for allie.

On August 24th, 2009, one life was taken and thousands of lives were changed in the small town of Marblehead, Massachusetts. Allie Castner was killed in a car crash while she was crossing the road.
Allie was a dear friend of my cousin, Hunter (now 17). They'd been friends ever since they were in nappies, and they were best friends through Middle School. Although Allie is gone, her memory still lives vibrantly even beyond the boundaries of Marblehead. "Slow Down For Allie" bumper stickers (shown above) have been distributed numerous times, and are now seen on the rear of almost every car in Marblehead. Bracelets are also being sold in support of a scholarship in Allie's name, turning the aftermath of a tragic accident into an opportunity for someone else to succeed. Some houses also have large signs in their gardens displaying the iconic white butterfly motif; Allie's father said to the Marblehead Reporter, "my youngest daughters think of Allie floating around as a white butterfly."
Although this post isn't essentially about fashion, I felt that it was definitely relevant and important enough to have a blog post dedicated to it. This, to me, is a mere representation of the power of subconscious visual awareness that many don't seem to recognize as a functioning aspect of life, and for that matter, fashion appreciation. When we are presented with a stunning dress or a beautifully crafted shoe, we often override the FIRST impression and connection our brains make to it, and thus remember it as a product of our subsequent pondering. I began to wonder whether seeing these stickers plastered all over the town would actually make a change, a mental impact on people, because after all, they're just stickers. It's only now that I realise how important it is to Allie's loved ones that she is remembered, and that her memory fosters a good cause in her place. That the white butterfly I saw three hundred times a day on every car in front of me represents someone's big sister who's gone, someone's daughter who's died.

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17 comments:

  1. It's not about fashion but, as you say, is a very relevant post.
    Visual awareness I think is the one that stays on people's minds, is the one you even unconsciously remember.
    It's very sad what happened but she will always be remembered by the ones who loved her.

    Lau
    http://thenewblacksheep.blogspot.com/

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  2. wow, i like all you have done in the name of her... it's important to not only grieve for someone, but to do something about it! great post!
    xx
    My Fashion Bug

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  3. what a great way to remember her and to spread awareness. Very touching.

    RIP Allie,
    Andrea Marie

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  4. Lovely post, very touching :)

    http://chicgeekblogger.blogspot.com/

    Please take a minute to look at my vintage boutique;

    http://bitsforboffins.bigcartel.com/

    http://iouproject.com/tsh/jessica-karen/

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  5. Veena you did a great thing with this post. So lovely.
    xx
    http://dontcallmefashionblogger.blogspot.com

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  6. That is absolutely remarkable, and a great way to remember her. Its a message that more people need to hear loud and clear.

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  7. this is a great post.

    xo-Kayla Marie
    www.wildchildfashion.blogspot.com

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  8. Veena, this post was so beautiful. It is shocking and saddening that such an accident happened to Allie, and I hope people slow down in her honor. <3

    xoxo
    Meera

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  9. Beautiful post! very touching!

    Kisses from Hong Kong,
    Nicole

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  10. so sad to read what happened, but she'll always be remembered. she's very lucky to have people who cared about her so much to help her cause!

    xxx

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  11. Nice blog :D

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    http://rejectingtheobviousness.blogspot.com

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  12. that's very touching.what a great thing to do!

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  13. you did such an amazing thing with this post, dear!
    i wish people were more aware how dangerous everyday actions can be.

    xx // themerrimari.blogspot.com

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  14. Very touching post. Rest in Peace Allie.

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  15. It was a great idea :D
    I know what it feels like to loose someone on an accident :(
    My she rest in peace.

    Thanks for the visit and comment.

    http://shinigami-u-openingmymind.blogspot.com/

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  16. This is such a great idea! So sad and tragic that she lost her life in such tragic accident.


    <3 Marina
    Fashion.MakeUp.LifeStyle

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