#WILDFORJUICY

On the 24th October during my short trip home to Singapore, I was fortunate enough to attend Juicy Couture's newest store opening in Singapore in none other than the prestigious "Shoppes at Marina Bay Sands" on the Canal Level of the glitzy shoppe-ing mall. Occupying a luxurious 1,800 square feet of decadence, femininity and Los-Angeles cool, all media representatives and fashion enthusiasts at the event enjoyed delicious refreshments, catchy tunes by the one and only Linda Hao (owner of YESAH, half of DJ TWOFACE) and a preview of the sparkling store space. The interiors are characterized by a much more directional aesthetic, including highlights such as crystal chandeliers, herringbone floors and stunning decorative moldings which add a high-end touch of refined elegance to an otherwise youthful, spontaneous brand. Another focus of the event was Juicy Couture's latest fragrance, Viva La Juicy Noir. A more sensual, smoky and dark expression of the original sweet notes of Viva La Juicy, this fragrance is a definite must-have for those who express their iconic personal style loudly and proudly - it certainly ain't for the faint-hearted!
 

A spectacular event is never complete without an equally star-studded guest list, and leave it to Bless Inc Asia to bring along Singapore's biggest fashion icons such as Daniel Boey, Sheila Sim and Asia's Next Top Model runner-up Sofia Wakabayashi to the event. Hosted by an equally fabulous pair of MTV Asia VJs Alan Wong and Hanli Hoefer, there couldn't have been more excitement and charisma overflowing in any event - plus, they were all dressed to kill. My two girlfriends and accompaniments for the event were a little (or a lot!) smitten for Alan, and I hit it off really well with Hanli, who is just as sweet as she is beautiful. We went to the same school (each for ten years) so we had plenty to talk about! She also gave me some enlightening, professional advice about my modelling career, which I thoroughly appreciated and was honored to receive.

"Famous for ascending the pink tracksuit to its status as a casual luxury icon, Juicy Couture has grown today into a global hit, with an assortment of fashion apparel for women, girls and babies, including handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses, and small leather goods. The brand continues to evolve, bringing the same confident and feminine attitude to everything it creates." - Bless Inc Asia

As well as mingling with all the famous names in fashion, I thoroughly enjoyed catching up with some dear friends I hold close to my heart, namely Sara-Ann K, Katherine of Bubbamama, Kara Bensley of WYLD Agencies, blogger Yovani Turner and more. I wore a geometric printed blazer courtesy of wholesale7.net, a white blouse courtesy of Threepurs, wedges from Primark, lucite clutch courtesy of style.in.kind and a blue skirt from Lace and Ebony.

The fun didn't stop at fashion celebrities, a directional new store and the clothes themselves - there were also a series of super fun games, activities and lucky draws for guests to enjoy! Whether you wanted your initials in rhinestones on a hot pink Juicy Couture badge, or you fancied taking a guess at the missing scent (sandalwood or cinnamon) from Viva la Juicy Noir in order to stand a chance to win a bottle of the delicious perfume, there was so much to do and we had so much fun doing all of it. My favorite aspect of the event was the insta-printer, which provided memorable little printouts of any Instagram pictures hashtagged #jcsingapore and #wildforjuicy. There was an Instagram competition run as well, and the lucky winners would each receive a Juicy Couture watch! I couldn't believe my luck when I found out that I was one of the lucky winners! 

What do you think of Juicy Couture? If you're in Singapore, make sure you stop by and check out the gorgeous new store at the Canal Level of The Shoppes at Marina Bay Sands!