balmain ivoire fragrance launch!

"Ivoire is the name I gave to a dream. The name of a woman of sovereign beauty, draped in ultra-pale silk. We crossed paths for a moment on the staircase at the Opéra, before she disappeared into the night." 

- Pierre Balmain

 Last Thursday, a small cluster of fashion enthusiasts gathered at the Art Trove, a dazzingly crisp white location tucked in the outskirts of Orchard Road, to sample Balmain's gorgeous fragrance, Ivoire. Since Oliver Rousteing was named one of Balmain's designers in 2011, he has succeeded in reinventing the original Ivoire fragrance which debuted in 1979 by accomplishing a modern take on this wildly-famous eighties fragrance. This virginal scent is pure, powdery, and surprisingly long-wearing considering it's featherlight complexion. It's not simply a generic floral cocktail though; infused with slightly peculiar essences such as earthy Vetiver and musky Galbanum, the scent is full-bodied whilst maintaining a breezy, mild nature. 
 

Honestly speaking, this was one of the best events I've attended in a long time. It wasn't a huge publicity stunt with an overwhelming guest list, it was an intimate gathering of people in a simple setting (complete with a mini fragrance gallery containing artwork of the various ingredients found in "Ivoire"). It was nice to be able to have meaningful conversations with new faces too; it's not everyday you can say you went to an event and spoke to almost everyone there! We listened to a great speaker share her love for Balmain, as well as information on how the brand has evolved through its lengthy existence before enjoying some delicious canapes. There were also a few mannequins set up for guests to enjoy some of Balmain's most exquisite pieces up close and personal! Last but certainly not least, guests were each sent off with warm wishes in the form of their very own bottle of Ivoire - how generous!

"Ivoire is a tribute to beauty and women. A solemn and uncontrollable fragrance as the purest of ivories. I offer this perfume to all the women in the world who love Ivoire, as I do." - Pierre Balmain