i.t preview party!

If you're ever in Wisma Atria, there is no excuse not to pop into i.t, a luxuriously spacious multi-label concept store that's landed on our shores with a boom and isn't leaving anytime soon. i.t is, quite simply, a breath of fresh air; boasting nine exciting labels previously unavailable in Singapore. i.t is the ultimate destination for younger fashionistas to discover distinctive new labels to inspire or expand their personal style, with everything from apparel, denim, basics, outerwear, footwear, accessories and bags - for both men and women. The bright, open interiors of the store provide a canvas for each of these eclectic labels to differentiate themselves in a style similar to a department store; each brand's section is either against a wall, on a free-standing platform, in various nooks and crannies of the store, or a combination of these. Seriously though, I've never been so unbelievably excited for a new store in a long time. With 9 labels worth of hidden gems to uncover, you can't possibly get bored in i.t!

 The opening event for i.t saw a multitude of celebrities from around Asia, as well as local bloggers and style influencers. Models strutted down the corridor runway flaunting the latest collections from i.t labels to the beat of Linda Hao's DJ expertise (DJ Twoface, that is!), cameras flashed, delicious finger food was served and the atmosphere was bursting with chatter and laughs. It was one of those great events where the perfect mix of people were invited, allowing you to catch up with old friends and identify old faces, as well as meet a crop of new people. Local Radio DJ Rozz hosted the event and spoke to Helen Khoo, the Executive Director of Wing Tai Retail, who said "our i.t store inspires the ideas of fashion trend and accessibility to address the fashion needs of today's shoppers." 

dress: tally weijl via fashfix

perspex clutch: mno.logie c/o style.in.kind

belt: c/o oasap

heels: (not pictured) mango

Dressing up for events is definitely one of my favorite parts of being a blogger; it's so exciting to put together new ensembles for press events/meetings! I love the color of this tiered dress which fits like a dream and is so comfortable. I accentuated the waistline with a statement gold belt from Oasap, and kept the rest of my outfit simple with nude heels and my favorite perspex clutch.

 

One of my favorite labels featured in i.t has got to be Tout A Coup. Established in 2007 to target young women, this nostalgic European-style label offers the best selection of smart casual wear with a feminine, eclectic twist. Their summer collection is based on the themes of "Transparent Tailoring" and "Neon Retro," so lightweight materials like lace, mesh and organza evoke the understated, sensual appeal of French women. Tailoring is taken to a new level with hexagon cut-outs, and slashed prints in summery pastel hues lend a burst of color to any ensemble. On the "Neon Retro" front, we're greeted with the most exciting juxtapositions of fluorescents and richer colors like violet and sapphire blue. Layering various semi-translucent fabrics of different colors add depth and dimension, and patchworks, high waisted and cape silhouettes reign supreme this season. What's not to love?

There was also a great badge-making station where custom-drawn designs by a small crew of talented doodlers were pressed into pin badges. Props to Jansen and his Word of Mouth Communications team for organizing and facilitating the smooth running of a very memorable event! 

(images courtesy of WOM Comm)

#SOGURTBASH

I have the BEST news ever guys - if you haven't yet heard, I'm going to be the official host of Sogurt's incredible 3rd year Anniversary Bash on the 26th of June at Zouk! #SOGURTBASH promises to be the party of the year, with a multitude of exciting, FREE booths for makeovers, cupcake decorating, yummy stage games and vouchers galore from ALL of your favorite stores. The "Garden of Eden" dresscode welcomes anything fruity, floral and fun, and there'll be prizes for the best dressed froyo fans! I'll be sporting a killer, candy colored outfit with shoes from Melissa x Karl Lagerfeld's collection, so you guys have to come down to Zouk and join in the fun if you wanna see what I'll be wearing! You can pick up tickets at any Sogurt outlet for just $18 (that's an early bird price so you need to be quick!), or you can email me here to receive a $5 Sogurt voucher when you buy 2 or more tickets from me. 

 Furthermore, a big thank-you to everyone who's been posting pictures of their Sogurt using my Instagram hashtag #SISxSogurt ! As you might already know, I'm checking up on this hashtag frequently and surprising people with vouchers, so hashtag away - especially on the night of #SOGURTBASH! It's going to be a really great night, with Sogurt's Health Ambassador Georgina (check out her blog here!) and a ton of stage games, freebies, giveaways and more - I would really love to see a lot of you there!

 Want a chance to be featured on my blog like the 9 Instagram users above? Hashtag #SISxSogurt!

See you guys at #SOGURTBASH!

i love designer.

Boasting a hugely varied selection of talented upcoming designers in a medley of specialized fields, ilovedesigner.com is fashion's favorite new e-commerce site. Their Singapore launch was an afternoon of delectable style and certainly one to remember - I felt like a little child in a candy store, drooling in awe at all the accessories on display! Held at the beautifully picturesque Novus Restaurant at the National Museum of Singapore amid Fort Canning's lush greenery, there was delicious finger food served (chocolate covered strawberries on little trees yay!) which really made me want to go back to that restaurant and taste a whole proper meal, but nothing was quite as delicious as the gorgeous accessories which we got to try on. From delicate string bracelets to statement earrings encrusted in a rainbow of precious stones, python clutches in vibrant hues to beautifully printed bathing suits, the array of fashion merchandise on display was perfectly varied. Favorites of mine had to be Outhouse's crazily intricate and often oversized jewelry creations, Katja Tamara's sleek and sexy python bags and clutches and Kriss & Jules' delicate selection of string-pull bracelets with petite charms -  perfect for layering! 

Check out their website here and let me know what you think!

balmain ivoire fragrance launch!

"Ivoire is the name I gave to a dream. The name of a woman of sovereign beauty, draped in ultra-pale silk. We crossed paths for a moment on the staircase at the Opéra, before she disappeared into the night." 

- Pierre Balmain

 Last Thursday, a small cluster of fashion enthusiasts gathered at the Art Trove, a dazzingly crisp white location tucked in the outskirts of Orchard Road, to sample Balmain's gorgeous fragrance, Ivoire. Since Oliver Rousteing was named one of Balmain's designers in 2011, he has succeeded in reinventing the original Ivoire fragrance which debuted in 1979 by accomplishing a modern take on this wildly-famous eighties fragrance. This virginal scent is pure, powdery, and surprisingly long-wearing considering it's featherlight complexion. It's not simply a generic floral cocktail though; infused with slightly peculiar essences such as earthy Vetiver and musky Galbanum, the scent is full-bodied whilst maintaining a breezy, mild nature. 
 

Honestly speaking, this was one of the best events I've attended in a long time. It wasn't a huge publicity stunt with an overwhelming guest list, it was an intimate gathering of people in a simple setting (complete with a mini fragrance gallery containing artwork of the various ingredients found in "Ivoire"). It was nice to be able to have meaningful conversations with new faces too; it's not everyday you can say you went to an event and spoke to almost everyone there! We listened to a great speaker share her love for Balmain, as well as information on how the brand has evolved through its lengthy existence before enjoying some delicious canapes. There were also a few mannequins set up for guests to enjoy some of Balmain's most exquisite pieces up close and personal! Last but certainly not least, guests were each sent off with warm wishes in the form of their very own bottle of Ivoire - how generous!

"Ivoire is a tribute to beauty and women. A solemn and uncontrollable fragrance as the purest of ivories. I offer this perfume to all the women in the world who love Ivoire, as I do." - Pierre Balmain

best friend tag video!

 Hello everyone! 

A relatively snappy, self-explanatory post for you today: one of my best friends (who also happens to be an incredible singer and youtuber) Zack Hourihane selected me to appear in one of his videos: A Best Friend Tag! We filmed this late last week, and I think he did an awesome job editing it in record time. In the video, we're answering a set of questions set by famous beauty blogger/youtuber JuicyStar007 - also known as Blair Fowler, and we're just generally rambling about life. It would mean a lot to both Zack and I if you took 7 minutes of your time to watch the two of us being stupid!

And for those of you who have never met me/live halfway across the world/are curious to hear what my voice sounds like: this is the video for you!

~
Keep up with Zack through Youtube, Twitter and Tumblr, and if you watched the video, thank you!

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