melissa x karl lagerfeld.

 As weird as this sounds, Melissa shoes smell SO good. Next time you're walking through the shoe department and get a delicious whiff of something fruity, look around you and I guarantee you'll see Melissa shoes within a close enough radius for you to make a detour and check their shoes out - which are as awesome as they smell. They are made entirely of plastic, and therefore are 100% waterproof, lightweight, super comfortable and recyclable. All Melissa shoes are made in Brazil where the label hails from, and this brand is known most for its numerous collaborations with some of the most famed names in the industry such as Marc Jacobs, Vivienne Westwood, and Alessandra Ambrosio, to name a few. This event, held at Mohammed Sultan Road, was celebrating the launch of yet another exciting collaboration (and easily my favorite): Melissa Shoes x Karl Lagerfeld! 

The collaboration consists of two pairs of heels and two flats, my favorite of which has got to be the Melissa Incense (ice cream heels!). The Melissa team were generous enough to gift all event attendees a pair of complimentary shoes of their choice, and I'm sure you can guess which I picked! I wore these gorgeous shoes while hosting Sogurt's 3rd Anniversary Bash- they fitted perfectly with Sogurt's image of a sweet, fruity and fun destination! Karl Lagerfeld seems to have taken a recent liking to industry-darling Cara Delevigne (as if she isn't plastered all over the fashion industry enough, not surprising since she fronted the dynamic, bubblegum-colored campaign video. Karl Lagerfeld's four piece collaboration collection comprises of modern reinvention of four classic Melissa shoe designs. Here's a further look into fashion's favorite silver-haired star's collaboration with the Brazilian shoe label:

Melissa Ginga x Karl Lagerfeld
Paying homage to Melissa's country of origin by utilizing the colors of the Brazilian flag, Lagerfeld achieves a contrasting masterpiece of curvy striped detailing and a bold square front. Available in four fun color combinations - I'd have to say my favorites are the two variations in the centre!

Melissa Glam x Karl Lagerfeld
The pointy-toed flat is a timeless Melissa staple that appears in almost every collaboration, and Karl has added his own clean, minimalistic spin to the design by adding three clear hemispheres to punctuate the front of the shoe. Office-appropriate, weekend-appropriate and very comfortable - what's not to love?

Melissa Incense x Karl Lagerfeld
What better way is there to spice up an outfit than adding a sparkly ice-cream to it? Lagerfeld takes a bold risk with this fun accent, which spruces up a classic pump by volumes. The white variation might be easily matched with other pastel brights, but the glossy black option is perfect to complete a night-out ensemble. 

Melissa Melissima x Karl Lagerfeld
The ultimate cross-section of functionality, comfort and chic - this medium height shoe boasts a double strap and comes in muted colors, both glossy and matte. Powerfully feminine and full of contemporary elegance; Karl Lagerfeld is certainly no stranger to those elements of design!

the delicious mini burgers served at the event | my outfit of the day | some props on the pop-up stage!

Melissa's "CineMelissa" FW13 collection bears a strong resemblance to the world of movies and theatre, and is divided into segments named after major movie genres: Action, Comedy, Drama and Romance. With distinct color palettes, quirky details and a promise of a cinematic happy ending, these iconic shoes inspired by the silver screen are bold, creative and lots of fun.

Collaborations for Melissa's FW13 collection are in full swing, with Jason Wu, J.Maskrey, Campana Brothers and Walt Disney back with new, refreshing designs. Commendable additions to the Melissa family include great new studded pieces, creepers which give a nod to WW2 London pub culture and mid-height chunky heels.

The Formula-One inspired flats in various black and white patterns on the far left are adorable!

The event was dotted with the cutest celebrity lookalikes decked out in Melissa footwear too - try and guess who these ones are! They were so much fun to take pictures of (and with!) and added a great dynamism to the event.

What do you think of Melissa shoes and the Melissa Shoes x Karl Lagerfeld collaboration, which is set to be welcomed again for another 4 seasons?