i.t preview party!

If you're ever in Wisma Atria, there is no excuse not to pop into i.t, a luxuriously spacious multi-label concept store that's landed on our shores with a boom and isn't leaving anytime soon. i.t is, quite simply, a breath of fresh air; boasting nine exciting labels previously unavailable in Singapore. i.t is the ultimate destination for younger fashionistas to discover distinctive new labels to inspire or expand their personal style, with everything from apparel, denim, basics, outerwear, footwear, accessories and bags - for both men and women. The bright, open interiors of the store provide a canvas for each of these eclectic labels to differentiate themselves in a style similar to a department store; each brand's section is either against a wall, on a free-standing platform, in various nooks and crannies of the store, or a combination of these. Seriously though, I've never been so unbelievably excited for a new store in a long time. With 9 labels worth of hidden gems to uncover, you can't possibly get bored in i.t!

 The opening event for i.t saw a multitude of celebrities from around Asia, as well as local bloggers and style influencers. Models strutted down the corridor runway flaunting the latest collections from i.t labels to the beat of Linda Hao's DJ expertise (DJ Twoface, that is!), cameras flashed, delicious finger food was served and the atmosphere was bursting with chatter and laughs. It was one of those great events where the perfect mix of people were invited, allowing you to catch up with old friends and identify old faces, as well as meet a crop of new people. Local Radio DJ Rozz hosted the event and spoke to Helen Khoo, the Executive Director of Wing Tai Retail, who said "our i.t store inspires the ideas of fashion trend and accessibility to address the fashion needs of today's shoppers." 

dress: tally weijl via fashfix

perspex clutch: mno.logie c/o style.in.kind

belt: c/o oasap

heels: (not pictured) mango

Dressing up for events is definitely one of my favorite parts of being a blogger; it's so exciting to put together new ensembles for press events/meetings! I love the color of this tiered dress which fits like a dream and is so comfortable. I accentuated the waistline with a statement gold belt from Oasap, and kept the rest of my outfit simple with nude heels and my favorite perspex clutch.

 

One of my favorite labels featured in i.t has got to be Tout A Coup. Established in 2007 to target young women, this nostalgic European-style label offers the best selection of smart casual wear with a feminine, eclectic twist. Their summer collection is based on the themes of "Transparent Tailoring" and "Neon Retro," so lightweight materials like lace, mesh and organza evoke the understated, sensual appeal of French women. Tailoring is taken to a new level with hexagon cut-outs, and slashed prints in summery pastel hues lend a burst of color to any ensemble. On the "Neon Retro" front, we're greeted with the most exciting juxtapositions of fluorescents and richer colors like violet and sapphire blue. Layering various semi-translucent fabrics of different colors add depth and dimension, and patchworks, high waisted and cape silhouettes reign supreme this season. What's not to love?

There was also a great badge-making station where custom-drawn designs by a small crew of talented doodlers were pressed into pin badges. Props to Jansen and his Word of Mouth Communications team for organizing and facilitating the smooth running of a very memorable event! 

(images courtesy of WOM Comm)