Fresh, young and very Australian, I'm completely in love with MINKPINK's brand philosophy that's seamlessly integrated into their "Summer High" Campaign. With daring prints, unexpected color combinations and an aesthetic that is no less than electric, "High Summer" is really all you need for a killer summer wardrobe. The strength of this collection lies in the fact that virtually no accessories are necessary to "amp up" an outfit, as the bold colors and prints suffice to complete any MINKPINK ensemble. Typical summer days usually consist of sunny beach afternoons that quickly evolve into evening barbecues, meaning there's a minimal amount of time to get changed between one social gathering and another. MINKPINK's delicious new collection makes those hectic transitions easier by reducing the number of steps to getting ready: forget accessories, statement hats, complicated makeup or crazy-cool shoes, all you need is a MINKPINK romper in a crazy print to hog the spotlight and make your outfit shine without the aid of unnecessary accessories.
With more sophisticated elements such as the matching black and white croptop and leggings, a perfect balance of playfulness and poise is attained while, of course, maintaining signature youthful prints. These kaleidoscopic separates can be flaunted with a solid basic counterpart or an even more excitable print for maximum impact, and as demonstrated in the many playful pictures of the campaign shoot, MINKPINK's hot summery designs are appropriate in any and every weird and wonderful situation you find yourself in this summer. Embrace festival-style dressing (even though Coachella is over!) in the form of funky bustiers, distressed denim and fiery bodycon separates in the best prints you'll see this year. Happy Summer!
What do you think of MINKPINK's gorgeous summer campaign?
