I've always really liked the concept of a brand choosing a "face" or an "ambassador," someone to live out the brand's ethos and be a human embodiment of what the brand is all about. It's almost like a game of translating a brand's aesthetic into a series of physical and emotional characteristics and traits, and finding a celebrity/model who bears the most resemblance to those characteristics. Having a real, walking representation of a perfume, item of makeup or seasonal collection adds a whole new dimension to its meaning - and makes it that much cooler. Below, I've picked 5 of my favourite model-brand partnerships:
1. Abbey Lee Kershaw x Flora by Gucci
At first glance, Abbey Lee Kershaw is anything but a flower-girl. Her gap-toothed smile could complement a shabby plaid & denim farmer's ensemble, and her piercing eyes would definitely work with a tough biker-chic facade, but the last things I pictured Abbey posing with were a bunch of flowers and one of Gucci's girliest scents. I'm glad to say I was pleasantly surprised by this ad campaign; given the correct styling and makeup such as that in the picture above, Abbey's striking features add a powerful, feminine aura to the soft, floral perfume.
2. Gisele Bundchen x Givenchy
This smouldering Brazilian beauty looks absolutely unstoppable in Givenchy's ultra-cool s/s2012 ad campaign. The sophisticated ensembles on Bundchen and her two beaus look smashing against the gloomy backdrop of a stormy sky, and her free-flowing blonde locks create a great contrast with the knife-sharp aesthetic of the collection. Normally I associate the bubbly blonde beauty with her beachy iPanema shoe collection, so this campaign was both a surprising and refreshing addition to my mental picture of Gisele.
3. Miranda Kerr x Reebok
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I absolutely fell in love with Miranda's campaign with Reebok. The stunning VS Angel clearly proves that her assets can be flaunted in ways other than just in lingerie. The sporty look is amazing on her (well, she's Miranda Kerr. What doesn't look good on her?!) and her smoking feline looks add a healthy smidgeon of sexiness to the sportswear brand. I don't know about you, but Reebok is suddenly a whole lot more appealing to me now!
I absolutely fell in love with Miranda's campaign with Reebok. The stunning VS Angel clearly proves that her assets can be flaunted in ways other than just in lingerie. The sporty look is amazing on her (well, she's Miranda Kerr. What doesn't look good on her?!) and her smoking feline looks add a healthy smidgeon of sexiness to the sportswear brand. I don't know about you, but Reebok is suddenly a whole lot more appealing to me now!
4. Sheila Sim x SKII
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I'm so biased towards Sheila Sim; she's such a babe. After seeing her walk in two shows at Singapore's Audi Fashion Festival 2012, I suddenly felt so proud of Singapore for cultivating such a star. Her charismatic, bubbly smile makes me just want to reach out and hug her! SK-II definitely chose the right face - she's naturally radiant and possesses an elegance and dignity that is sadly growing rarer in this industry.
I'm so biased towards Sheila Sim; she's such a babe. After seeing her walk in two shows at Singapore's Audi Fashion Festival 2012, I suddenly felt so proud of Singapore for cultivating such a star. Her charismatic, bubbly smile makes me just want to reach out and hug her! SK-II definitely chose the right face - she's naturally radiant and possesses an elegance and dignity that is sadly growing rarer in this industry.
5. Rosie Huntington-Whiteley x Marks and Spencers
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I was originally convinced that this curvaceous lingerie model was far too promiscuous and sexy for home-y brand Marks and Spencers, however when all was concealed by uber-conservative-British clothing at the M&S Autograph campaign shoot, Huntington-Whiteley's English rose features took the spotlight, and she looked absolutely stunning in toned-down hues and timeless silhouettes.
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What do you guys think of these campaigns and the models that were chosen to star in them?
I was originally convinced that this curvaceous lingerie model was far too promiscuous and sexy for home-y brand Marks and Spencers, however when all was concealed by uber-conservative-British clothing at the M&S Autograph campaign shoot, Huntington-Whiteley's English rose features took the spotlight, and she looked absolutely stunning in toned-down hues and timeless silhouettes.
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What do you guys think of these campaigns and the models that were chosen to star in them?
Don't forget to place your vote in my new poll on the right hand sidebar!
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