threepurs.

 Once upon a time, there were three lovely sisters, each with a unique yet equally vibrant enthusiasm for getting dressed up. To cut the long (and wonderful!) story short, "Threepurs" (pronounced "triples") is Singapore's newest online store run by these three ladies who I absolutely adored working with during the shooting of their debut campaign. Scroll down for some of the Images shot and edited by my darling Amanda (visit her blog here!).

 Threepurs conscientiously caters for fashion lovers through a holistic online buying experience, and offering unparalleled service and excellent quality apparels are at the top of their list of priorities. Threepurs strives to be a hallmark of fashion, creating and providing a wide selection of fashionable and trendsetting apparels as well as accessories for everyday wear. From fashion news, hot styles to the sisters' own editorial picks, Threepurs hopes that every shopper will be able to realize their own individual style through their online store.

 As I mentioned earlier, I had a total blast shooting this campaign. With a great makeup artist, my favorite photographer and the prettiest shoes and clothes I've been lucky enough to wear in a long time, it was a sweltering hot afternoon of lots of giggles and fun in the sun. The two looks you've seen in the pictures above are both uniquely glamorous in their own way. The ruched floral dress is perfect with beachy sandals for a sunny vacation, or paired with a cropped blazer and heels for a sparkling night out. As for the slinky black top and fitted white skirt, Sherlyn couldn't have chosen a better footwear option to match this ensemble than good ol' Jeffrey Campbells! Who says you need a crazy color palette to nail a killer outfit? (P.S. Never try walking on an uneven rock surface in heels, it's not nearly as glam as these pictures suggest. It took us more than a few goes to nail these snaps without me toppling over!)

 After an exhausting but exciting day shooting at various locations dotted around East Coast Park (see the goofy behind-the-scenes pictures above!), I went straight to shoot a video with Zack (bottom left image) and was so chuffed to be able to take home this gorgeous black off-shoulder blouse and wear it to my video shoot. It's such a comfortable, versatile piece that shows just the right amount of skin - instantly a staple in my wardrobe!

ALSO, be sure to follow the three simple steps above to stand a chance to win an iPad Mini in celebration of the launch of Threepurs! Make sure you encourage all your friends to take part too, as the contest is only running if they hit 3,333 likes before September 30th. Stay tuned to all the exciting Threepurs action by following their social media platforms here; you'll have a bigger chance of winning the iPad Mini if you follow them on Twitter and Instagram too!

Facebook / Twitter / Instagram

threepurs.com

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my life in pictures IV.

 (across each row, left to right)

1. A slightly more unattractive selfie with one of the many memorable people I became close to this summer: John from Street Peek! Such a wonderful, hilarious fashion friend; laughs guaranteed.

2. My JumpFromPaper bag (!!!) that had me jumping and screaming when it came in the mail and can be seen in this outfit post - I still can't get over how cool it is. Thank you so much JFP!

3. An outtake from a photoshoot I did at East Coast Park with Amanda from BeautifulAdieu for an upcoming webstore called Threepurs.

4. Sunday morning coffee and red velvet with Michael at Haji Lane's coolest caffeine stop: Artistry.

5. The lovely folks at Publicist PR invited me to experience Dr. Brandt's new Detoxygen Facial, a bubbly, ultra-hydrating treatment available at both Sccube the Apothecary (#05-25 Ngee Ann City) and for DIY home use. It was a quick, relaxing treatment that left my skin radiant, deeply nourished and glowing! My lovely aesthetician treated my skin with Dr. Brandt's "Pores No More" skin care products too, which were perfectly suited to my oily, pimple-prone skin. I really enjoyed my pampering session - thanks so much Publicist PR!

6. Enjoying a personal favorite Twelve Cupcake flavor of mine, red velvet, courtesy of my lovely boss during my internship at Digital Fashion Week, Charina! Devouring this while planning a hectic roundtable meeting for all participating designers was just what the DFW crew needed to keep us going.

7. Enjoying some retail therapy at Sephora and subsequent feminine reading at Kinokuniya with the best friend to calm our nerves before IGCSE exam results came out!

8. Sitting on an oddly horizontal palm tree wearing my new VS bikini in Sibu (feat. the little bro playing with a rugby ball!)

9. A close-up of the not-so-delicious mushroom and truffle soup I had at P.S Cafe on one of my last visits there with Ethan. Although it was photogenic enough for me to take this picture, it was quite bland and was the first disappointment P.S Cafe has offered me.

dear laura | beyond the field.

 Here are some snaps from the Dear Laura lookbook/website launch shoot a couple months ago. Dear Laura embodies all the things a young woman should be: adventurous, sentimental and daisy-fresh. From rosy peplum to mustard pleats, Dear Laura's feminine separates retain innocence while showing evidence of aesthetic exploration. Although tiring, it was an amazing day on a set complete with polaroids, lots and lots and lots of flowers, macaroons, cupcakes, (yes, I devoured them all while shooting!). It took a solid seven hours under the sun to get this nostalgic, dreamy masterpiece done, but I'm grateful to have been surrounded by such a hardworking team of passionate, professional individuals. Claps go to Amanda from Beautiful Adieu for turning a beautifully delicate concept into reality by taking control and pulling the whole shoot together, Melvin from Multifolds Photography, my stellar make-up artist Pari and all the fabulous folks at KJ Empire for all the awesome freebies, love and support!

Till next time.

Also, take a special 10% off any regular-priced item on DearLaura.com.sg with the discount code Veena10 - offer ends 21 Jan 2013!

  

Check out Dear Laura's facebook, twitter and website too!

 

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